All solutions

Social content

Give your neighborhood something to talk about.

Keep customers in the loop with useful updates, thoughtful offers, and the everyday stories behind your business. Plan a month of Facebook content with a reason to come back.

Your website in. A month of content to make your own.

Local updatesPhoto postsOffers
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A DIRECTION THAT FITS

Give your Facebook content
a reason to exist.

01

Keep people in the loop.

Make room for opening hours, seasonal arrivals, events, and service updates. Put the practical details where customers can find them.

02

Show the people behind it.

Introduce your team, share a moment from the shop, or explain how you work. Familiar faces give a business page its personality.

03

Invite a conversation.

Ask a question people can answer from experience. A useful local recommendation can be a better starting point than another generic promotion.

PUT THE IDEA INTO PRACTICE

A clear point of view.
A post with a purpose.

A familiar daily ritual gives a local bakery something specific to share. Clear product photography does the heavy lifting; the caption adds a human voice.

Ideas to build into your month

  • Introduce a member of the team
  • Share a customer-friendly service tip
  • Highlight a seasonal product
  • Explain an upcoming event
  • Answer a common local question
  • Show a moment behind the scenes
Explore the sample walkthrough
Sunday BakerySample
Sunday Bakery fictional sample creative illustrating facebook content direction

Flaky layers, buttery middles. Take a little Sunday with you.

Fictional brand · Illustrative sample creative

THE SAME SIMPLE START

Your website in.
Your voice all the way through.

01

Start with your website

Bring the story, services, and personality of your business into the content direction.

02

Review the month together

Look at the mix of ideas, creative, and captions. Keep what fits and adjust what needs attention.

03

Choose what goes out

Check links, dates, claims, and channel availability before moving your content into a publishing schedule.

A FEW USEFUL DETAILS

About Facebook.

A month of ideas.
A little more room to breathe.

Start with your business website. Keep your voice. Review your content.

Or explore the sample first