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Social content

Give a good idea somewhere to go.

Create visual ideas that connect a useful tip, product, or project with a relevant page on your website. Plan Pinterest content around what people want to discover and save for later.

Your website in. A month of content to make your own.

Visual ideasPin titlesDescriptions
Explore the sample first

A DIRECTION THAT FITS

Give your Pinterest content
a reason to exist.

01

Make the idea easy to understand.

Use a clear focal point and readable words. A visitor should understand the project, product, or tip before opening the pin.

02

Connect it to the right page.

Match the promise in the image and description to a useful destination. A product pin should lead to that product, not a loosely related homepage.

03

Think beyond today’s update.

Plan helpful how-to ideas, seasonal inspiration, and product use cases. Keep time-sensitive information distinct from ideas that remain useful.

PUT THE IDEA INTO PRACTICE

A clear point of view.
A post with a purpose.

A product shown in context helps a viewer imagine using it. The destination for a pin like this should explain the pictured item and provide the details the viewer needs next.

Ideas to build into your month

  • Show a product in a real setting
  • Outline a simple how-to idea
  • Create seasonal inspiration
  • Highlight a finished project
  • Explain a useful product feature
  • Connect a visual tip to a relevant article
Explore the sample walkthrough
Northside GoodsSample
Northside Goods fictional sample creative illustrating pinterest content direction

Pack light. Take the scenic route. Leave room for a detour.

Fictional brand · Illustrative sample creative

THE SAME SIMPLE START

Your website in.
Your voice all the way through.

01

Start with your website

Bring the story, services, and personality of your business into the content direction.

02

Review the month together

Look at the mix of ideas, creative, and captions. Keep what fits and adjust what needs attention.

03

Choose what goes out

Check links, dates, claims, and channel availability before moving your content into a publishing schedule.

A FEW USEFUL DETAILS

About Pinterest.

A month of ideas.
A little more room to breathe.

Start with your business website. Keep your voice. Review your content.

Or explore the sample first